Snake oil

Dimberg, Kelsey Rae2025

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Summary

Rhoda West has the world at her feet. As the luminously charismatic CEO of Radical, a fast-growing start-up, Rhoda has built a wellness company whose core mission is the betterment of women's lives. Showcasing her cult products and her perfect life through her social media, Rhoda is the ultimate 'Radigal', encouraging her followers to be #bebetter, whilst driving her business to attain the billion-dollar unicorn status that she craves. But just as Radical announces the latest fundraising round that will take it over the top, an anonymous twitter account begins revealing the company's secrets and starts questioning its beliefs and approach, and Rhoda herself. Is Rhoda really the nurturing leader that she presents to the world, or a fraud on a mission to exploit the women she claims to want to help?