Fascinate, Revised and Updated [electronic resource] : How to Make Your Brand Impossible to Resist
Hogshead, Sally2016
eAudioBook
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In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Main title:
Author:
Imprint:
[Place of publication not identified] : HarperAudio, 2016
Collation:
1 online resource (1 audio file)
ISBN:
9780062445605
Language:
English
Subject:
BRN:
2547741