The Digital Marketing Handbook [electronic resource] : A Step-By-Step Guide to Creating Websites That Sell
Bly, Robert W.2018
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Written to help marketers -- from the Fortune 1000 and SMBs to small business owners and solopreneurs -- turn their websites from cost centers into profit centers, The Digital Marketing Handbook teaches a proven model and process for turning websites from mere “online billboards” to assets that generate a steady stream of clicks, conversion, leads, opt-ins, and orders.Whether you are a pure e-commerce business, brick-and-mortar, or hybrid, after reading this book, readers will be able to:Convert your website from a cost center to a profit centerAvoid the most common Internet marketing mistakes that cause people to fail onlineStart and run a successful Internet business out of their home either in their spare time or full-timeSave thousands of dollars on the launch and operation of their Internet marketing businessCreate or source a line of profitable products that can be sold onlineBuild a large and responsive opt-in email listMaster Google Ad Words, Facebook advertising, and dozens of other traffic-generating tacticsProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Meerkat, Pinterest, and other social mediaMaximize their open rates, click-through rates, conversions, and salesStart generating sales online within the next 90 days
Main title:
Author:
Imprint:
[Place of publication not identified] : Entrepreneur Press, 2018
Collation:
1 online resource (1 text file)
ISBN:
9781613083819
Language:
English
BRN:
2685242